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DTSTART:20260324T153000Z
DTEND:20260324T170000Z
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SUMMARY:Small Business Council Workshop
DESCRIPTION:Join the Gaston Business Association's Small Business Council for SBC Workshops\, a focused learning series designed to equip small business owners with practical tools and actionable insights. Each workshop is dedicated to a specific topic relevant to today's business landscape\, led by experienced professionals and subject-matter experts.\n\n \nReeling In The Big(ger) Fish:  Scaling Up Your Small Business\n\nA 2026 Marketing Pivot\n\n \n\nMost small business owners have earned their success working with fellow small business owners. \n\n \n\nWhat about going after the bigger companies in Gastonia: going after the big(ger) fish?  Going into deeper waters? Do you have the right gear? The right boat? The right lures? The right bait?\n\n \n\nMetaphors aside\, marketing to larger companies takes a different perspective   perhaps a marketing pivot.  Your Gaston Business Association will help you with this reposition at a 'pen-to-paper' Small Business Workshop on March 24. \n\n \n\nYou'll learn:\n\n \n\n1.       The 'new' 4 P's of marketing\n\n2.      The 'old' 4 P's that will accelerate your success\n\n3.      A new plan of engagement that will help you scale your marketing (lures) to attract bigger clients.\n\n \n\n \n\nYour presenter:  Sheila Neisler has 'got the t-shirt.'  For more than 2 decades Sheila Neisler\, owner of Catalyst For Small Biz\, works with small business owners to achieve double digit results by incorporating 360  Marketing into their business.  She created this signature plan after running her own small corporate gift basket company   taking it from just an 'idea' into a business that created 10-15\,000 gifts annually . . . and making A LOT of marketing mistakes along the way. \n\n \n\nShe also listened to her customers\, too   A LOT:  After speaking at major trade associations around the country about her marketing journey\, her clients told her they 'liked her brains more than her baskets' and wanted her ideas   and not shrink-wrapped with a bow! Catalyst For Small Biz became the solution to their marketing challenges.  \n\n \n\nSheila will share   what works   what doesn't - and give you the framework to take your small business to the next level.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-family:arial\;">Join the Gaston Business Association&rsquo\;s Small Business Council for <strong data-end="83" data-start="66">SBC Workshops</strong>\, a focused learning series designed to equip small business owners with practical tools and actionable insights. Each workshop is dedicated to a specific topic relevant to today&rsquo\;s business landscape\, led by experienced professionals and subject-matter experts.</span><br />\n&nbsp\;\n<p align="center" style="margin:0in\;text-align:center\;line-height:13.8pt"><span style="font-family:arial\;">Reeling In The Big(ger) Fish:&nbsp\; Scaling Up Your Small Business</span><o:p></o:p></p>\n\n<p align="center" style="margin:0in\;text-align:center\;line-height:13.8pt"><span style="font-family:arial\;">A 2026 Marketing Pivot</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">Most small business owners have earned their success working with fellow small business owners.&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">What about going after the bigger companies in Gastonia: going after the big(ger) fish?&nbsp\; Going into deeper waters? Do you have the right gear? The right boat? The right lures? The right bait?</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">Metaphors aside\, marketing to larger companies takes a different perspective &ndash\; perhaps a marketing pivot.&nbsp\; Your Gaston Business Association will help you with this reposition at a &lsquo\;pen-to-paper&rsquo\; Small Business Workshop on March 24.&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">You&rsquo\;ll learn:</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;margin-left:.5in\;\nline-height:13.8pt"><span style="font-family:arial\;">1.<span style="font-size: 7pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span>The &lsquo\;new&rsquo\; 4 P&rsquo\;s of marketing</span><o:p></o:p></p>\n\n<p style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;margin-left:.5in\;\nline-height:13.8pt"><span style="font-family:arial\;">2.<span style="font-size: 7pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span>The &lsquo\;old&rsquo\; 4 P&#39\;s that will accelerate your success</span><o:p></o:p></p>\n\n<p style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;margin-left:.5in\;\nline-height:13.8pt"><span style="font-family:arial\;">3.<span style="font-size: 7pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span>A new plan of engagement that will help you scale your marketing (lures) to attract bigger clients.</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><o:p><span style="font-family:arial\;">&nbsp\;</span></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">Your presenter:&nbsp\; Sheila Neisler has &#39\;got the t-shirt.&#39\;&nbsp\; For more than 2 decades Sheila Neisler\, owner of Catalyst For Small Biz\, works with&nbsp\;small business&nbsp\;owners to achieve double digit results by incorporating 360&deg\; Marketing into their business.&nbsp\; She created this signature plan after running her own small corporate gift basket company &ndash\; taking it from just an &lsquo\;idea&rsquo\; into a business that created 10-15\,000 gifts annually . . . and making A LOT of marketing mistakes along the way.&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">She also listened to her customers\, too &ndash\; A LOT:&nbsp\; After speaking at major trade associations around the country about her marketing journey\, her clients told her they &lsquo\;liked her brains more than her baskets&rsquo\; and wanted her ideas &ndash\; and not shrink-wrapped with a bow! Catalyst For Small Biz became the solution to their marketing challenges.&nbsp\;&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">&nbsp\;</span><o:p></o:p></p>\n\n<p style="margin:0in\;line-height:13.8pt"><span style="font-family:arial\;">Sheila will share &ndash\; what works &ndash\; what doesn&rsquo\;t - and give you the framework to take your small business to the next level.&nbsp\;&nbsp\;</span><o:p></o:p></p>\n
LOCATION:GBA Office 601 W Franklin Blvd Gastonia
UID:e.1958.7942
SEQUENCE:3
DTSTAMP:20260515T004125Z
URL:https://members.gastonbusiness.com/events/details/small-business-council-workshop-7942
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