Description

Join the Gaston Business Association’s Small Business Council for SBC Workshops, a focused learning series designed to equip small business owners with practical tools and actionable insights. Each workshop is dedicated to a specific topic relevant to today’s business landscape, led by experienced professionals and subject-matter experts.
 

Reeling In The Big(ger) Fish:  Scaling Up Your Small Business

A 2026 Marketing Pivot

Most small business owners have earned their success working with fellow small business owners. 

What about going after the bigger companies in Gastonia: going after the big(ger) fish?  Going into deeper waters? Do you have the right gear? The right boat? The right lures? The right bait?

Metaphors aside, marketing to larger companies takes a different perspective – perhaps a marketing pivot.  Your Gaston Business Association will help you with this reposition at a ‘pen-to-paper’ Small Business Workshop on March 24. 

You’ll learn:

1.       The ‘new’ 4 P’s of marketing

2.      The ‘old’ 4 P's that will accelerate your success

3.      A new plan of engagement that will help you scale your marketing (lures) to attract bigger clients.

Your presenter:  Sheila Neisler has 'got the t-shirt.'  For more than 2 decades Sheila Neisler, owner of Catalyst For Small Biz, works with small business owners to achieve double digit results by incorporating 360° Marketing into their business.  She created this signature plan after running her own small corporate gift basket company – taking it from just an ‘idea’ into a business that created 10-15,000 gifts annually . . . and making A LOT of marketing mistakes along the way. 

She also listened to her customers, too – A LOT:  After speaking at major trade associations around the country about her marketing journey, her clients told her they ‘liked her brains more than her baskets’ and wanted her ideas – and not shrink-wrapped with a bow! Catalyst For Small Biz became the solution to their marketing challenges.  

Sheila will share – what works – what doesn’t - and give you the framework to take your small business to the next level.